Denim Days at SM

Denim is looking hotter than ever with trends changing the way we think about jeans and jackets.

From high street slim-fit flares to Alexa Chung’s collection for AG Jeans, and Saint Laurent’s festival ready thigh high skimming short, there is so much to offer this season.  On the catwalks, Stella McCartney played it cool with retro-wash dresses, Isabael Marant Etoile caught our eye with mid-wash style, and Burberry’s feather-lined denim jacket has been the trophy of the trend.

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The Double- Denim. Feel good and look good in the season’s latest trend.

At GTW by SM, denim receives a style overhaul this season in every incarnation possible – think dresses, dungarees, jackets, tunics, shoes, and skirts.

Trendy teens can mix styles and play with colors to give denim a whole new attitude. Skinny, slouchy, dark wash or faded – whatever way you like to wear denim, we’ve got it:

  • Bohemian. Pair your all-time favorite denim jacket with a floral dress or printed skirt, and you’re music festival ready.
  • Double Denim. Celebrities like Alexa Chung have been seen wearing two pieces of denim at the same time.  A light blue denim top paired with navy skinny jeans will make you look effortlessly cool.
  • Denim +. Do denim with other pieces – lace skirts, floral printed girly dresses, blazers, and whites give denim a fresh new look.
  • Denim One. Be one and done in coveralls and rompers that celebrate all that is young and fun.

The fun and the fab GTW by SM denim collection is available at The SM Store. Styles may vary per store. Shot at Satchmi, SM Mega Fashion Hall.


Denim + Florals. A denim jacket paired with a floral printed dress mixes the fun and the feminine.

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Denim Dressing. A Girly Dress Paired with a Denim Vest

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Denim + Denim.  A sleeveless top worn with skinny jeans

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Be one and done with this denim romper worn with a white top

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Denim + Lace mixes the fun and the feminine

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Distressed Luxe. A blazer worn with distressed jeans brings a look that is at once polished and the edgy.

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Denim + Prints. A Hooded Denim Jacket Paired with Printed Skirt.

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Rompers rock and so much more when made of denim.

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Crisp white. A printed Denim Dress worn with a white jacket has a fresh appeal

Visit the nearest SM Department Store to avail these fashionable items.

Photography by: Raymond Celestino

Hair and Makeup: Shasha Tagud

Location: Satchmi, 4/L, SM Mega fashion Hall




6 thoughts on “Denim Days at SM

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